It's All About the Kids
Our team may come from diverse walks of life, but we're all united by our commitment to a single, unwavering principle: it’s all about the kids. Every decision, event, and innovation is made with their growth, enjoyment, and well-being at the core. We've learned that by focusing on igniting passion and exerting impact, we're able to best serve youth:
1.IGNITE PASSION
We ignite a lifelong passion of sports and community by creating experiences where every child feels supported, connected, and inspired.
BE PRESENT
Showing up for kids, parents, and communities every day to ensure each child feels seen, valued, and supported.
Build Community
Create environments with a sense of belonging and community to help children collaborate and thrive together.
Fun Fuels Growth
Leverage the facts that kids learn best when they’re having fun because they form positive associations with growth.
2. Exert Impact
We focus on delivering real results through innovating multi-dimensional growth models to help each child reach their full potential.
Sports Excellence
Providing top-tier coaching, structured programs, and competitive opportunities to help kids reach new heights.
Innovation
Combining creativity and resourcefulness to design cutting-edge systems that optimize time, energy, and results.
Holistic Systems
Foster physical and mental growth via holistic systems like UA's PULSE and LEVELS programs, which repeatedly build traits like focus & resilience.
FOUNDER's Message
I’m Jonathan, founder of UA Flag and a proud parent to both sons and daughters who share my love for sports. Over the years, I’ve had the privilege of meeting so many incredible parents through our programs. Your passion, dedication, and unwavering support inspire us daily to create meaningful experiences for our youth.
At UA Flag, we believe sports are more than just a game—they’re a way to spark joy, foster growth, and build the kind of character that lasts a lifetime. As a former player and coach, I’ve seen firsthand how football can foster invaluable lessons and character traits that help children live a better all-round life, even as they move into adulthood.
That’s why we’re always innovating programs like UA Pulse and Levels, which go beyond athletic performance to help kids build confidence, perseverance, teamwork, focus, communication skills, and self-belief.
The truth is, we’re in this together, creating a future where every child can play, grow, and shine—both on and off the field. From cheering on the sidelines to celebrating their milestones, it’s an honor to partner with you in helping our children grow and thrive. Let’s make this season unforgettable!
